Black Lives Matter: Taking Action for Change

June 5, 2020

Black lives matter. JUUT is committed to taking action and enacting tangible change to be the most inclusive company we can be. Allyship requires immediate and forever action. We are learning every day and will not ignore our opportunity for improvement in both the short and long term issues that face our company and the beauty industry as a whole.

Actions we are taking include:

  • Expanding our training and service offerings for highly textured hair. We are partnering with Aveda’s Texture Team to provide classes for New Artists and ongoing education for all Artists. Due to COVID-19 restrictions, we will begin this virtually. We will also be spending time in Guest Service training to educate our Guest Service team on booking textured hair services.
  • Providing anti-racism resources and training to all of our staff. We are offering all of our employees the opportunity to begin learning by gifting the audio book, “Stamped from the Beginning” by Ibram X. Kendi. When social distancing is lifted, we will have educational classes focused on various anti-racism and equality topics led by people who are experts in this area.
  • Increasing our retail offerings. We will expand our retail offerings to include makeup and hair products for all skin tones and hair textures.
  • Enacting an initiative that shares local organizations that benefit the BIPOC community. Our clients and staff are now able to contribute to causes as easily as adding a tip at checkout. We have begun with an organization called Girls in Action. We will be donating 100% of proceeds from this initiative to Girls In Action for the month of June. Due to the ever-changing needs in our community, we will focus our initiative on a new organization every month.
  • Donating. We have donated beauty products to a local distribution center as well as funds to Twin Cities Togetherness, George Floyd Memorial Fund and We Love Lake Street along with a variety of GoFundMe pages benefitting small businesses.
  • Continue learning. We will continue to listen, to learn, and to educate ourselves on issues that deal with inequality, racism, and the very real issue of segregation within the beauty industry.
  • We will become  more diverse in all positions. We have an opportunity at every level of our organization to expand our diversity that includes BIPOC community in leadership, education, administration, and beauty professionals.