Raising Masters

February 8, 2017

When people ask Rocio Gronachon, manager of Juut’s Palo Alto salon location what she does for a living, she tells them she raises masters.

“What gives me the most joy is taking new artists and growing them to masters,” she says. “My happiest moments in Daymaking are reviews because it’s time to celebrate growth.”

Gronachon preaches practice and consistency to her new stylists and often finds herself crying with joy and excitement in reviews. “And when they achieve master status, I always cry,” she says.

“I love everything that’s involved in raising masters—the coaching, the love, the Daymaking,” she says.

Daymaking in the Palo Alto salon looks exactly the same as it does in Minnesota and Arizona. Gronachon has been at the location for 16 years and was a part of creating the pillars that uphold the Juut culture.

“It lives and breathes here,” she says. “We keep Daymaking alive through the team. I’ve got some people who’ve been here for 15-20 years and we really hold the culture down.”

Source: Rocio Gronachon
Source: Rocio Gronachon

“Daymaking and the pillars have become my language—I go right to the pillars whenever there is an incident,” she says. “If there is a problem between two people, I ask how genuine their connection is with each other and just talk it out. I ask, ‘In the spirit of Daymaking, what would you have done differently?’”

Gronachon says it always comes down to the same basic principle: being nice.

“We always hire Daymakers because we can teach everything else. We talk about Daymaking from the very beginning—it’s all about being nice, professional and kind,” she says.

This kindness is celebrated in huddles, and regularly discussed in the salon.

“They will respect what you inspect,” Gronachon says. “We want them to be part of the positive club because that’s what we are.”

No matter what, Gronachon says the staff at Palo Alto is respectful and courteous to each other.

“The expectation is really clear—I run the business truthfully, gently and fearlessly,” she says.

And every day Gronachon throws a party. “I tell everyone to come with your party attitude and your party outfit, because that’s what happens here, and it’s fun.”