“I’ve been very inspired by street fashion for years! People that express their real beauty without the influence of media, designers, trend, etc have always caught my interest. I wanted to support that authentic expression in a visible way,” said David Wagner, Owner and Founder of Juut Salonspas & Intoto Salon by Juut.
Our new marketing campaign communicates just that – individuality and authenticity uncovers real beauty. With a mission to transform the world by celebrating individuality, authenticity, and real beauty, we needed something bigger than words to get the point across.
“We lovingly named this initiative ‘The Real People’ campaign. Sure, we’re all real people – and that is exactly the point. If you are a real person, you are welcome here,” Wagner said. “We want everyone to be able to find themselves in the imagery we hang on our walls and use in our marketing. We want to communicate that when we are really ourselves, we are really beautiful.”
Juut is not about a particular age, gender, race, or social group. The images captured in the Real People campaign showcase actual guests ranging in age from 20-73 with a variety of vocations, ethnicities and personalities. From Kathie, a self-proclaimed “obnoxious grandmother” to Aaron, a musician and world traveler, we exist to serve the beauty and wellness needs of everyone. To be inspired and inspiring is our reason for being in business.
“Cultivating and supporting individuals being themselves and expressing ‘real beauty’ is what we stand for,” Wagner said.
Interested in joining the Real People campaign? Submit a photo and three words to describe yourself to [email protected]. For more Real People photos, visit our Instagram account here.
Join Juut in being an Original, a Juut Original.
You might also be interested in:
St. Paul hair stylist with heart puts luxury within reach: Meet Damianna
Sitting in a talented artist’s chair can leave you feeling transformed. Maybe you know the feeling? It’s about technical excellence, yes. But it runs much deeper than that. A great hair stylist also brings a deep sense of empathy to client conver
Read More
Leela LED Wand
We are loving this new, multifunctional tool that that combines the power of light therapy, microcurrent stimulation, heat therapy, and high-frequency vibration to deliver transformative results. Whether you’re battling acne, reducing signs of
Read More
Mental fatigue? Try kindness.
If you’re feeling worn down or checked out, you’re not alone. This year has been taxing for so many, like you, and the mental fatigue is very real. We hear it every day. Our clients share how they’re feeling the drain—from brain fog, difficul
Read More
