As the colder months approach and seasons change, we often find ourselves considering a reimagined approach to our hair. We sat down with JUUT Edina Legacy Artists, Woody and Poppy to dive into the 2024 hair color trends we’re seeing right now and how they will translate from runway, to salon, to street fashion. This season is all about luxurious tones, dimension, and vibrant shades, and they’ll give your hair a healthy, glossy shine. Whether you’re a blonde, redhead, brunette, or want to go bold with some 90s-inspired pink, there’s a look this season that’s perfect for you.
Blondes: The Season of Glassy Dimension and Soft Shine
Blonde hair is having a moment, with this season’s trends embracing both vibrancy and softness. The look is “glassy,” with a glossy finish that radiates health, giving your hair that coveted high-shine effect even in the cooler months.
Traditional Blonde Highlights with a Twist
Traditional highlights are making a strong comeback, but with a fresh, modern twist. Instead of dramatic contrasts, think of a softer, more blended dimension that gives the hair a natural, illuminated, sun-kissed look. By adding delicate highlights throughout, this style maintains that classic blonde appeal while enhancing your natural base color.
Sunflower Blonde & Peachy Undertones
Drawing inspiration from Sunflowers, this golden blonde is warm and rich with subtle peachy undertones—perfect for adding warmth and dimension to your look. This shade mimics the soft glow of autumn sunlight, making it ideal for anyone wanting to embrace a cozier blonde. The peachy hue adds just enough playfulness while still remaining sophisticated.
Coconut & Milkshake Blonde
For those drawn to cooler tones, look no further than “Coconut” and “Milkshake” blondes. Coconut blonde has a clean, creamy finish with cool undertones, making it a lovely choice for fair complexions. Milkshake blonde takes it further with a solid, saturated, cool shade that exudes confidence. This color’s cool tone is intensified, yet balanced, giving your blonde a saturated yet soft winter feel.
Reds: Bold, Saturated, and Full of Dimension
Red is one of the boldest colors for fall and winter, embodying the richness of autumn leaves, pumpkin spice and warm moments. This season’s red hair color trends are all about dimension and saturation, with shades that are both daring and sophisticated. Here’s what we’re loving:
TerraCopper
TerraCopper is a saturated, bold red with deep copper undertones, perfect for anyone wanting to make a statement. This shade leans into rich terra-cotta hues, balancing between red and orange to create a warm, intense tone. It’s vibrant without being too overpowering, bringing a touch of drama to your look.
Apricot with Soft Dimension
For a more subtle approach, apricot shades bring a soft, dimensional quality to red hair. This color blends light peach and amber tones, creating a soft, multi-tonal effect that adds warmth without overwhelming. It’s a great option for those looking to try red while keeping a natural, effortless look.
Brunette: Rich, Warm, and Luxurious
Brunettes are embracing warmer, shinier tones this season, moving away from cool, ashy shades in favor of richer hues that add vibrancy and depth. If you’re a brunette (or looking to become one) here’s what you’ll be seeing this fall and winter:
Toffee Brunette
Toffee brunette is the go-to shade for those seeking warmth and shine. This trending hair color infuses your brunette base with hints of caramel and toffee, creating a luscious, dimensional effect. The result is a beautiful, warm brunette that catches the light, giving your hair a luxurious glow that pairs perfectly with the season’s cozy vibes.
Natural Gray: Embracing the Silver
Natural gray hair is becoming more popular as people embrace their natural hair color in an intentional way. For those with natural gray, the key is maintaining the color’s vibrancy without letting it turn yellow or brassy. Adding regular gloss treatments to your services can keep your gray looking fresh and neutralized.
Pink: A 90s Grunge Revival with Modern Placement
As the 90s continue to inspire trends across fashion and beauty, pink hair is making a comeback. However, this isn’t the same bright pink you might remember—it’s more
refined, with placement that reflects a modern edge.
90s Grunge-Inspired Pink
This season’s pink trend takes inspiration from the 90s grunge aesthetic, focusing on subtle placements around the face, such as bangs or underlights. This placement technique allows for a flash of color without overwhelming the overall look. This style is perfect for anyone who wants to make a statement without fully committing to an all-over color.
Gloss for Health and Shine
Gloss treatments are essential for keeping your color looking fresh and vibrant. A good gloss not only enhances shine but also seals in color, preventing it from dulling over time. Gloss treatments can be added to any hair service at JUUT or booked as a standalone service with a blowout and are perfect for anyone to help their hair look and feel healthier.
This season’s biggest hair color trends offer so many opportunities to create the perfect look for you, with shades that can complement every skin tone beautifully. From warm sunflower blondes and rich toffee brunettes to bold terracopper reds, your artist is passionate about talking about which colors best enhance your natural features.
Thank you to Woody and Poppy, who are both Legacy Artists at our award-winning Edina JUUT location for their research and analysis of this season’s trends.
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