“I’ve been very inspired by street fashion for years! People that express their real beauty without the influence of media, designers, trend, etc have always caught my interest. I wanted to support that authentic expression in a visible way,” said David Wagner, Owner and Founder of Juut Salonspas & Intoto Salon by Juut.
Our new marketing campaign communicates just that – individuality and authenticity uncovers real beauty. With a mission to transform the world by celebrating individuality, authenticity, and real beauty, we needed something bigger than words to get the point across.
“We lovingly named this initiative ‘The Real People’ campaign. Sure, we’re all real people – and that is exactly the point. If you are a real person, you are welcome here,” Wagner said. “We want everyone to be able to find themselves in the imagery we hang on our walls and use in our marketing. We want to communicate that when we are really ourselves, we are really beautiful.”
Juut is not about a particular age, gender, race, or social group. The images captured in the Real People campaign showcase actual guests ranging in age from 20-73 with a variety of vocations, ethnicities and personalities. From Kathie, a self-proclaimed “obnoxious grandmother” to Aaron, a musician and world traveler, we exist to serve the beauty and wellness needs of everyone. To be inspired and inspiring is our reason for being in business.
“Cultivating and supporting individuals being themselves and expressing ‘real beauty’ is what we stand for,” Wagner said.
Interested in joining the Real People campaign? Submit a photo and three words to describe yourself to [email protected]. For more Real People photos, visit our Instagram account here.
Join Juut in being an Original, a Juut Original.
You might also be interested in:
What’s the Deal with Peels?
Good skin is in and it’s not just a trend that has rushed in with the New Year. We could go on and on about the benefits of healthy skin and what’s the big deal with peels … and well, we will! Why Good Skin? So how do you get this coveted “go
Read More
Hair Extensions 101
Whether you’re dreaming of longer hair for your every day look, want added volume for a special occasion, or need fullness due to postpartum hair loss or overall thinning hair, extensions are a great, immediate solution to give you the hair you des
Read More
New Artist Salon Opens in Minneapolis
Located at 1315 Harmon Place, JUUT’s New Artist Salon, formerly Intoto Salon, is open in Minneapolis and offers reduced price hair services (haircuts $40! hair color starting at $75!) by recently licensed cosmetology school graduates…
Read More
