You step inside and, almost without realizing it, you take a deep breath of that grounding Aveda aroma. Each of our locations have lobby areas unique to that location and intended to invite you in for a moment of pure relaxation. Upon arrival, our Guest Service Specialists will offer you a beverage and show you […]
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There’s a very specific kind of hair day we hear guests ask for again and again. Just… effortless. Often, that feeling is not accidental. It’s created with intention, and the right product makes all the difference. Aveda’s Tousle Texture brings this sometimes hard-to-achieve look to life. A new go-to in our stylist’s lineup that delivers […]
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For post-gym mornings, busy schedules, and everything in between There’s a quiet kind of confidence in a no-wash day done well. It’s not about skipping care. It’s about having a plan that fits your life. Choosing what your hair and body actually need, and letting go of the idea that everything has to start over […]
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At JUUT, the holidays are about care—how we care for ourselves, how we care for each other, and how we show up with intention. Every year, we look forward to curating a holiday beauty gift guide that reflects what we truly love and use, both in the salon and in our everyday lives. These are […]
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This season is all about the big 90s blowout. Artists are now creating the soft, effortless locks Cindy Crawford once made famous, and you’ll spot them everywhere—on runways, across social media, and out and about. “I love that it brings back a classic approach to hairdressing,” says JUUT Director of Education and Legacy Stylist at […]
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Embracing your authentic beauty can be both a physical transformation and an emotional one. After years of styling your natural texture to meet a narrow standard of beauty, working with it can be incredibly freeing. Are you curious? Perhaps you’ve watched a few TikTok tutorials or researched the Curly Girl Method, and you’ve wondered what […]
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There’s nothing quite like summer at the lake—sunshine on your skin, cool water, and that effortless, relaxed energy. Whether you’re floating on the dock or heading into town for a patio dinner, it’s all about looking and feeling your best with minimal effort. Would you like a little expert advice? We asked a few of […]
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Arriving at healthy, shiny, voluminous hair can be a journey for some of us. Getting there while also taming frizz in the midst of a humid Minnesota summer? That’s a challenge. It’s why our Edina legacy hair stylist and colorist, Poppy, was so excited to share a revolutionary new product for hair shine and frizz […]
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When the days get longer and the light gets brighter, our hair color goals tend to shift—we want something that feels effortless, sun-kissed, and beautiful without needing a trip to the salon every few weeks. That’s where dimensional hair color really stands out. What is dimensional hair color? The way light hits different tones in […]
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We’ll share the latest beauty and wellness insights, artist stories, and special offers with you.
