Julz LaMantia, hair director and master stylist at Juut’s Tempe, Arizona location, has had a front seat to the salon’s transformation since Juut took it over in February 2015.
While she was happy with her previous employer, since Juut took the business over, LaMantia says the culture has been transformed by Daymaking.
“The difference is amazing,” she says. “Once you adopt the culture, you grow as people and as a salon—even the guests have noticed and comment on the vibe here.”
When Juut bought the old salon, nobody was let go. Of the 17 stylists who came on board, only two people ended up leaving.
“The people who weren’t right for the Juut culture weeded themselves out,” LaMantia says. “We’re creating an authentic connection of kindness with our guests and each other, so everyone needs to be on the same page.”
LaMantia said she and some of her fellow stylists were striving to be Daymakers their entire careers—they just didn’t have a name for it.
“When Daymaking was introduced to us, we said, ‘That’s what we’re trying to do!’ And now that we have an entire team of Daymakers – the difference is night and day,” she says.
“The salon was successful before, but it feels different now. We’re breeding inspired, successful artists.”
LaMantia says now, everyone is responsible if someone is having a bad day or a celebration.
“We’re celebrating birthdays and anniversaries all the time,” she says. “When you get hired here, we create a list of your favorite candy, flowers, store, etc. So when you achieve something big or need to be celebrated, Juut will send you your favorite flower. It’s a good way to feel appreciated.”
As a result of this extra attention, stylists are taking better care of their clients. Service providers at Juut aren’t just concerned with the end result of a haircut, they also care about how their guests will feel.
“I thought I was listening before, but now that I have a specific idea of what Daymaking is, it’s easy to go the extra mile without it feeling like a lot of effort,” LaMantia says. “It’s about becoming something rather than consciously doing it.”
When new stylists are shadowing her, LaMantia says she demonstrates Daymaking through individualized treatment.
“I customize to each guest’s needs,” she says. “There are no steps to being a Daymaker. You have to want what’s best for everybody.”
During the interview process, LaMantia tells potential new hires that working at Juut is about being a part of something bigger.
“People either connect with that or they don’t,” she says. “When you’re giving people permission to do whatever it takes rather than get the guest in and out to make money, it just blossoms and grows.”
Whether it’s speaking freely with a client or giving an extra 10 percent off to someone who just lost their job, LaMantia says she always feels supported by Juut to take the actions needed to make a guest’s day.
“I know I can always ask the team to help, too, if I need to make someone’s day,” she says. “And it’s easy to hold yourself accountable when you have the word ‘Daymaking,’ that embodies so much, behind you.”