“I had a client who came to me every two weeks for three years,” says Robbie Jacobs, master stylist at Juut in Edina. “She had really short hair that was only a half-inch to inch long.” Every week the client came in, she told Jacobs she was unhappy with the cut. “She kept saying it wasn’t working for her, and that we had to get it right,” Jacobs remembers. “She was very particular, and I could tell she had been to every hairdresser in town by the time she saw me.” Frustrated, Jacobs tried texturizing and any other technique…

Some Daymaking stories are about big gestures people remember forever. But more often, Daymaking is about little moments where there’s an opportunity to do something small to make a big impact. Bethany Dorsey, assistant salon manager in St. Paul, says she puts the focus on these moments and on conversations that service providers have with guests so they can turn it into something big. “For example, the other day, I asked a guest if she needed something to drink,” she says. “She said she needed coffee because her coffee machine broke that morning.” After getting the guest her coffee,…

Julz LaMantia, hair director and master stylist at Juut’s Tempe, Arizona location, has had a front seat to the salon’s transformation since Juut took it over in February 2015. While she was happy with her previous employer, since Juut took the business over, LaMantia says the culture has been transformed by Daymaking. “The difference is amazing,” she says. “Once you adopt the culture, you grow as people and as a salon—even the guests have noticed and comment on the vibe here.” When Juut bought the old salon, nobody was let go. Of the 17 stylists who came on board,…

Teaching others, whether it’s a kindergartner or a college student, is one of the most rewarding professions. And teaching someone to be a Daymaker is not just rewarding, it’s an intimate, bonding experience for both teacher and student. Maria Sapletal, manager at Juut’s Uptown location, has been with the company for eight years. For some of those years, she managed the academy, where she coached new stylists through their training, including a weekly Daymaker class. “Training new stylists was one of the most rewarding things I’ve ever been a part of,” she says. “They work so hard for so…

Many years ago, a first-time visitor walked into Juut for her appointment. Like any new client, she was given a tour of the salon, had a great guest experience, and then finally, was given a copy of David Wagner’s book “Life as a Daymaker” as part of her new client gift. As she stood at the desk checking out, she began to cry. Brenda Wherry, guest care coordinator, has been at Juut for 10 and a half years and still remembers this client vividly. “She was in a really hard place in her life,” Wherry explains. “She had left…